![]() Kaplan was scrolling through the app one day in early 2020 when she came across a video of a woman introducing herself with her name, age and star sign. TikTok, where Snack advertises, played a major role in its creation. Palos Verdes Peninsula and Orange County viewers can watch on Cox Systems on channel 99. on Spectrum News 1 on Channel 1 or live stream on the Spectrum News App. Users upload TikTok-style videos instead of photos, there’s no field for a bio, and you can even upload videos to an Instagram-style “story” that people can view after you match with them. “Swiping is 10 years old now,” said Kaplan, who was one of the first employees at and involved with the dating app Plenty of Fish, which eventually was sold for $575 million. ![]() Attempting to swipe brings up the cheeky error message “swiping is old af.” Underscoring its intention to court a new generation of daters, Snack eliminated the swipe gesture in favor of pressing a heart button or sending a message. “Dating apps provide that opportunity for you to meet people outside of your typical circles that you would be in day to day and I think that’s really powerful - people say opposites attract,” Snack Chief Executive Kim Kaplan said. ![]() And during the pandemic, online dating reached new heights - with Bumble reporting a 70% increase in video calls and Tinder exceeding 3 billion swipes in one day for the first time in March 2020.
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